The Value Of User Generated Content – Q&A With Chen Yang, CEO Of Joyme

globalmgfBlog posts, MGF Seattle, Q&A

Community engagement is central to the success of any mobile game. Helping players to get the most from your game, both in terms of helpful tutorials and ongoing community discussions, both increases long term retention and seriously reduces the risk of short term churn. But how can you serve potentially millions of players effectively, especially when you don’t know what … Read More

“We want to be the first mass market eSport”: Why SuperEvil Megacorp is betting big on mobile eSports

globalmgfAsian Games Market, Blog posts, Developers, Games, MGF Asia, Q&A

eSports, and their viability on mobile devices, is a bit of a hot topic in the industry. After League of Legends championship quarterfinals sold out Wembley Arena and the revelation from Newzoo that over 130m watch eSports each year, mobile game developers understandably want to get in on the potentially lucrative action. Super Evil Megacorp, developer of Vainglory, is one … Read More

Fantasy Football: How Draft Kings Hopes To Shake Up The Beautiful Meta Game Forever

globalmgfBlog posts, News & Articles, Q&A

Fantasy football regularly ruins my life. Even though I’ve played it for years and should know better, it’s impossible for me to look at the football scores without wondering whether a real life result bumps me up or down a virtual league. Fortunately, I’m not the only person afflicted by this condition. In the UK alone, over eight million people … Read More

Q&A with Jean-Charles Gaudechon, General Manager of CCP Games – Shanghai, on the excitement building around VR

globalmgfAsian Games Market, Blog posts, MGF Asia, Mobile Games developers, Q&A, Virtual Reality

Working out what does and doesn’t work on a Virtual Reality (VR) headset is one of the exciting challenges facing game developers today. Taking players from a form of passive immersion, where they indirectly control something on a monitor, to active immersion within a fully realised world doesn’t just require a shift in mentality from the developer; it requires the … Read More

Q&A with Eric Tan, CEO of Fifth Journey, on Hollywood IPs and how culturalisation can increase revenue by 60% in China

globalmgfAsian Games Market, Blog posts, Culture and Communication, IP, MGF Asia, Q&A

Japan, South Korea and China are three of the biggest markets in mobile gaming, but they can prove difficult to break into. For mobile game developers based in Europe and the US, making a splash in the region requires something a little bit extra to conquer a formidable cultural barrier. Fortunately though, Eric Tan, CEO at Fifth Journey, has plenty … Read More

Exclusive: “We’re hearing about the death of paid, but our audience is increasing” – Barry Meade on why The Room 3 is bucking market trends

globalmgfBlog posts, Mobile Games developers, Mobile Gaming, Q&A

It’s taken the best part of two years to arrive, but The Room 3 has surpassed the expectations of everyone – including its developer. Boasting an average rating of 4.9 after nearly three thousand reviews in the US App Store alone and having topped the paid charts in the UK, France, Germany and most of Europe, Barry Meade, Commercial Director … Read More

Q&A with John Gargiulo -BlueStacks

globalmgfMarketing mobile games, MGF Seattle, Mobile Games developers, Mobile Gaming, Q&A

In the latest of our series of interviews with speakers and sponsors at MGF Seattle [October 20th-21st], I spoke to  John Gargiulo, SVP – Business Development & Marketing, BlueStacks, on the role and  value of TV as a marketing tool for mobile game developers. TV seems to be emerging as a viable marketing tool for mobile game developers. Some of the … Read More

Q&A with David Diaz – Fyber

globalmgfMarketing mobile games, MGF Seattle, Mobile Games developers, Mobile Gaming, Monetisation, Q&A

In the latest of our series of interviews with speakers and sponsors at MGF Seattle [October 20th-21st], I spoke to David Diaz, VP Developer Relations, Fyber. David will be joining a panel on Monetizaton at MGF Seattle – book today!   In your opinion, what’s the biggest mistake that mobile developers can make?                 … Read More

MGF Case Study – Microsoft

globalmgfCase Study, MGF Seattle, Mobile Gaming, Q&A

Case Study with MGF Seattle 2015 sponsors, Microsoft. Where do events fit into your overall sales and marketing strategy?                                                         From a developer outreach point of view it is important to engage globally … Read More