Gaming Gets a New Powerhouse with Plunge Games Consulting
Plunge Games Consulting brings together a powerhouse team of accomplished gaming founders, VPs, developers, and investors with over 15 years of experience
Maximising Revenue Potential through Brand Integration in Mobile Games – David Cremades
In mobile gaming, brand integration via revenue sharing offers a balance between reducing upfront costs and deepening brand engagement. It amplifies marketing impact by leveraging brand-owned channels while necessitating careful negotiation for equitable revenue distribution. Despite complexities, effective execution unlocks new collaborative opportunities, driving success in this competitive arena.
Gamesforum Meets: Naz Colakoglu, VP of Business Development & Partnerships, Huuuge Games
Last week Josh sat down with Naz Colakoglu to discuss her new role with Huuuge, staying in mobile and reflection on her time with Tilting Point
Crafting Captivating Levels for Ad-Monetized Mobile Games: A Deep Dive into Game Design – Artem Saldaev
Craft compelling levels for mobile games with Artem Saldaev’s insights. Learn onboarding, balance, and streamline design. Elevate mobile gaming with Sunday!
Gamesforum Meets: Ravit Ross, CRO, Start.io
Ravit Ross (Start.io) joined Josh to discuss user experience vs revenue, audience segmentation by geo and food in Barcelona!
Gamesforum Meets: Vincent Tessier, Head of Gaming, SourcePoint
Sourcepoint’s Vincent Tessier sat down with Josh to discuss the landscape post-Google CMP, maximising IAA revenue and his journey in mobile!
State of the market in 2023 by Apptica
An annual analysis of app market and advertising activities. Explore how the app market evolved in 2023 through the latest report from Apptica, packed with market trends, charts, rankings, and insights from the leading experts. To view the report, click here
Gamesforum Meets: Matej Lancaric, UA Consultant & Co-founder, two & a half gamers
The ever uncensored Matej sat down with Josh to talk his journey in user acquisition, experimenting with AI and importance of creative depth.
Replai Unveils Groundbreaking AI Technology Redefining Mobile Gaming Advertising
Replai, a leading Software as a Service (SaaS) company, has achieved a major industry milestone by launching a groundbreaking AI technology that aims to redefine mobile gaming advertising.
What makes a UA manager great? – David Westerman Ferreira
In this piece, Bytro’s David Westerman Ferreira goes into what makes a fantastic UA manager Written by David Westerman Ferreira, Senior Online Marketing Manager at Bytro Marketing is arguably one of the toughest jobs in gaming. The number of variables...
Kwalee Opts for Hybrid Casual with 1.5million EUR Investment in 8SEC
Global games publisher Kwalee will also take on publishing duties for a new game project and the 8SEC back catalogue
Vincent Tessier to join 52 Entertainment
52 Entertainment welcomes Vincent Tessier as Chief Marketing Officer With more than 20 years of experience in the entertainment and media industry, and a wealth of experience in mobile gaming, Vincent Tessier will lead and elevate 52 Entertainment’s User Acquisition...
PRESS: Gamesforum appoints specialist Advisory Boards for 2024
- The User Acquisition Advisory Board consists of Gus Viegas, VP of Marketing at Cosmic Lounge, Claudia Trujillo, ASO Expert at Gameloft , Alex Kozachenko, CEO at Hyperbeard and David Philippson, CEO & Co-founder at Dataseat (now a part of Verve Group) - The Ad...
Women Lifting Women Initiative Expands with Launch of Mentorship Programme
The Women Lifting Women initiative, a champion of gender equity and diversity, is thrilled to announce the launch of its new mentorship programme. A collaboration between market leaders NumberEight and in-game audio pioneer Odeeo, this mentorship programme will...
John Wright Joins Kwalee As VP of Mobile Publishing: Trades Unity For The Billion Download Studio
Wright's leadership will reinforce Kwalee as the publisher of choice for top mobile game developers, drawing from his legacy at Luna Labs and ironSource. Leamington Spa, 2 October 2023 – Kwalee, a UK and global mobile, PC and console games developer and publisher, is...
DELAYED! Google Issues Update on Move to Real-Time Bidding
Highlights: Google has postponed its move towards real-time bidding, which was originally set to take place October 31st From now until October 31st Google Ads will “reduce spending on multicall requests in waterfalls that do not contain a bidding ad unit.” From...
Gamesforum Intelligence Report: Top Titles Games vs. Advertisers
Gamesforum Intelligence released an exclusive Report on the downloads, ad impressions and revenue of the iOS top charts, compiled in collaboration with Apptica. To download the report, click here.
Upptic launches expanded creative module to drive games growth
Upptic is excited to unveil our newest product feature release – an update to our creative workflow and digital asset management tool. Creative development and production is an incredibly important part of any growth marketing team, increasingly so in the modern...
Usercentrics and AdInMo partner to drive monetization success for mobile game developers in Europe
Joint industry education programme launched to promote how consent-based monetization strategies boost in-game advertising revenues for developers Usercentrics, a global leader in Consent Management Platforms (CMP), has partnered with AdInMo, the in-game advertising...
The state of gaming app marketing 2023 by AppsFlyer
AppsFlyer, the industry leader in measurement and mobile analytics, just released its State of Gaming App Marketing for...
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Are you ready to take your brand to new heights through exciting collaborations and engaging events? Look no further! Partnering with Gamesforum opens doors to a world of opportunities.
Extensive Reach: Access our extensive audience base and tap into a diverse, engaged community.
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The organization and planning of Gamesforum were impeccable, ensuring a smooth and enjoyable two days with the industry contacts. The insightful speakers and diverse sessions provided valuable and practical knowledge and sparked engaging discussions. The networking opportunities were outstanding, allowing me to connect with other marketing & AdMon people and exchange ideas. I highly recommend this conference to anyone seeking UA & AdMon insights and meaningful connections.